6 year old Annabelle sits at a table probably eating sausages and 2-minute noodles (all she would eat at the time of course). Her mum, desperate for her to do something, rifles through the yellow bin and pulls out an array of egg cartons, cereal boxes, cardboard panels, pipe cleaners; anything, and everything. She lays them in front of her, and instructs Annabelle to create.

That’s the earliest memory I have of my creativity.

From there I’ve created exhibited sculptures, creative short stories that have bought people to tears, written historical essays and argued with Getty Institute historians, and more. 

And, over a decade later, I’ve moved from the world of the yellow bin to creating behaviour-altering campaigns. 

I’ve been a finalist at the inaugural Cairns Hatchling awards.

I’ve won an Olympic award, but I’m not an olympian.

I’ve contributed to a winning pitch idea for an innovative new Roman sports drink, dated 200BC.

I’ve crafted an idea for farm-relief for KPMG … in Canada.

I’ve worked closely and crafted ideas for renowned global brands like Guinness and Revlon.

And I’ve worked closely alongside CEOs, CBOs, ECDs, General Managers, Strategy Directors … you name it.

The TLDR is I combine a unique twist of lateral strategic thinking and creativity. The recipe to this concoction is my degree in Business and experience as a Strategy Coordinator, combined with my passion for the yellow bin and my (other) degree in *takes a breath* Creative Intelligence and Innovation. This framework allows me to think in two-fold; to define the box, and to then think outside of it.

Any of this sound like a good fit for your line of work? Reach out.